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Региональная привязка сайта и её влияние на выдачу Яндекса

Опубликовал: St.eV 22.07.2009 | Категория: SEO | Теги: ,


А ВЫ ЗНАЛИ ЧТО ЯНДЕКС ВВЕЛ РЕГИОНАЛЬНУЮ ВЫДАЧУ?

Шучу, конечно же об этом знают все! Просто хочу показать как влияет присвоение региона сайту на занимаемые им позиции в выдаче Яндекса.

Смотрим скриншот и кусаем локти:

Причем видно, что позиции растут не только для 100% региональной выдачи (я имею ввиду ситуацию когда человек ищет с Новосибирского IP какой-то продукт в Новосибирске), но еще и для всероссийской выдачи по запросу связанному с каким-нибудь регионом (например, человек с Москвы или Таганрога ищет офисы в Новосибирске).

Из рекомендаций по оказанию собственноручной помощи боту Яндекса в определении региона могу посоветовать следующее:

  1. Пропишите внизу сайта полный адрес: почтовый код города, адрес, телефон с кодом;
  2. 1-2 раза в неделю пишите Платону: «Уважаемый Платон, почему мой сайт до сих пор без региона?»
  3. Добавьте организацию (если таковая имеется) в Яндекс.Адреса — заодно получите еще и тематику для сайта.
  4. Насчет региональных ссылок я не знаю, сейчас провожу эксперимент с Liex.ru. Закупаю статьи только с региональных сайтов, наблюдаю за поведением сайта в выдаче.
  5. Хоть сотрудники Яндекса и говорят что IP сервера не влияет на присвоение региона, но я на собственном опыте убедился что сайт, размещаемый в Новосибирске на местном IP получил регион за 2 АПА после его добавления а Яндекс. А сайт, размещаемый на московском IP в течении 2х месяцев был всероссийским. У обоих сайтов были выполнены первые 3 условия, указанные выше.
  6. Самое действенное — платная регистрация в ЯК. ;)

Вот и все условия. Следуйте им и сайт вовремя получит региональную привязку.

Кстати, на скриншоте можно увидеть как негативно продвижение через SEOpult может сказываться на позиции сайта в Google. Бюджет не смотрите, там раньше было по 300-500 рублей на каждое ключевое слово, а после фильтра от Google я снял все говноссылки и закупился вручную в Сапе. Но увы, до сих пор сайт не восстановил позиции, и у меня -500 посетителей в сутки… О планах по восстановлению позиций напишу позже, так что заходите почаще :)

До встречи!

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Комментарии (164)


  1. А если наоборот нужно сделать индексацию у сайта общероссийской? А то Яндекс взял и мой сайтик http://delta-nn.com прицепил к Нижегородскому региону.


  2. У тебя везде прописан НН вот сайт и получил привязку. Как убрать не знаю, да и наврядли это получится сделать. Двигайтесь дальше так.


  3. Хорошо, если сайт относится к какому-либо региону. Теперь им продвигать легче и посетители будут тематические. Но большинство сайтов вряд ли ориентировано на какой-либо конкретную территорию.
    Вот к примеру — мой блог, думаю, что не только пензенцам интересно сео и заработок.
    Яндекс ориентируется на коммерцию… И это не гут


  4. seo начинающий, достаточно много заказов на продвижение сейчас в регионах. Поэтому региональность нужна.


  5. А как сделать в сеопульте столбец яндекс.рег? или для москвы такого нет?
    сайты привязаные регионально в яндексе есть.

    и еще вопрос — гугл когда наложил фильтр? у меня есть проекты по несколько месяцев в сеопульте, никаких фильтров от гугла нет, только рост позиций.


  6. Региональный столбец можно сделать так:

    Главная-> Управление проектами -> Профиль проекта ТАКОГО-ТО

    Появятся настройки. Там есть поле РЕГИОН, туда пишем нужный нам город.


  7. Ну вот в регионе у меня прописана Москва. А стобца такого нет %(


  8. Да я понимаю, у меня так москва указана. Ну видать для москвы не канает :)


  9. Не понимаю как они различать-то могут? По-любому это где-то есть :)


  10. # 11 Трансфокатор

    А может ли яндекс присваивать региональность если основная ссылочная масса с одним опредленным регионом?


  11. У меня, к сожалению, привязки сайта к региону не получилось: сайт является региональным субдоменом от головного всероссийского по сути.
    Регистрировала в Яндекс-Вебмастер. Ничего не произошло :(


  12. Столкнулся с не корректно работающей региональной выдачей Яндекса в регионах. Платоны помочь не смогли, решил поставить небольшой эксперимент, по устранению ошибок Яндекса, если интересно можете почитать: http://bakalov.info/eksperiment-ispravlyaem-oshibki-yandeksa-s-regionalnoj-vydachej-anons.html


  13. Трансформатор, да, для привязки к региону вполне достаточно иметь ссылки с конкретного региона.

    chergikov, как показывает практика, для привязки к России достаточно предоставить курьерскую доставку продукции по России и сообщить об этом в Яндекс с сообщением через вебмастер.


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